FedEx Introduces SenseAware, the Next Generation Supply Chain Information Platform

FedEx Introduces SenseAware, the Next Generation Supply Chain Information Platform

Business Wire, Nov 17, 2009

Innovative Sensor Hardware, Software and Collaboration Tools to
Provide Enhanced Visibility and Collaboration During the Journey of a
Shipment

MEMPHIS, Tenn. — FedEx Corp. (NYSE: FDX), today announced SenseAwareSM powered
by FedEx, a next generation, first-of-its-kind information service that
combines a GPS sensor device and a web-based collaboration platform.
Developed by the FedEx innovation team, SenseAware will provide
increased access to information between business partners and customers
to aid in the management of supply chain interactions and will target
the life sciences industry at launch.

Available in the spring of 2010, SenseAware is an open, highly adaptive
and easy-to-use sensor information sharing platform. It is a multi-modal
solution that will serve customers who desire near real-time visibility
and insight into their shipments. SenseAware will provide business
decision makers the ability to quickly and easily collaborate on many
types of information data across their global supply chain.

SenseAware is permitted by the Federal Aviation Administration to be
used during flight on FedEx aircraft and will allow customers to monitor
in-transit conditions during ground transportation.

A SenseAware device riding with a FedEx shipment can provide the
following information:

  • Precise temperature readings
  • A shipments exact location
  • When a shipment is opened or if the contents have been exposed to light
  • Real-time alerts and analytics between trusted parties regarding the
    above vital signs of a shipment

SenseAware can be easily adopted as it does not require a costly
software installation, infrastructure or large managed-service
commitments. The added flexibility of the SenseAware device enables it
to be used for single shipments or in large palletized shipments.

One of the basic needs we saw was a sensor-based logistics industry
that wasnt solidifying as quickly as we thought it should around useful
sharing of sensor information, said Robert B. Carter, executive vice
president and chief information officer, FedEx Corp. We developed a
point-of-view that sharing sensor information dynamically and in useful
ways with supply chain partners proved too difficult, so we attacked
this on a number of fronts and the result is SenseAware.

Life Science Industry First to Benefit from SenseAware

Available in 2010, SenseAware will initially target the health care and
life sciences industry. SenseAware was created through intensive
research and beta-testing with customers within those industries. Pilot
customers immediately recognized the benefits of the technology during
an internal testing phase and realized the potential to shorten
inventory turnaround time on closed loop shipments by having complete
seo consultant inbound visibility to all shipments.

Life science companies are looking to squeeze more value out of their
existing data, both upstream and downstream, to improve workflow,
process efficiency, and strategic insight across the enterprise, says
Eric Newmark, research manager, IDC Health Insights. With SenseAware,
FedEx is seeking to give business users next-generation sensing
capabilities, coupled with an information service that provides a new
level of visibility to critical information. This collaborative model
could help businesses overcome many of the challenges commonly faced in
delivering world-class healthcare services.

Shipments within the life sciences industry are often very high value
and/or extremely time sensitive. In this industry, knowing the location
of such packages during the shipping process is highly desirable

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